When you think about branding you should consider that everything you do with your company/brand counts. By starting a company you begin the process of branding and footprints of marking your presence known. This is a one time opportunity to do it the right way – a brand. ‘First impressions are the ones that count the most’. Building a brand OR branding is essential and is no different to building a structure. We like to say: building a strong foundation is a key of your success.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Your brand is derived from who you are, who you want to be and who people perceive you to be. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy also.